Open wide: Hardee's offers 920-calorie burrito
Oct 15, 2007
By Jim Salter, AP Business Writer
ST. LOUIS -- The people who brought you the Monster Thickburger and the 1,100-calorie salad are at it again -- this time for breakfast.
Hardee's on Monday rolled out its Country Breakfast Burrito -- two egg omelets filled with bacon, sausage, diced ham, cheddar cheese, hash browns and sausage gravy, all wrapped inside a flour tortilla. The burrito contains 920 calories and 60 grams of fat.
Brad Haley, marketing chief for the fast-food chain, said the burrito offers the sort of big breakfast item normally found in sit-down restaurants with an added advantage.
"It makes this big country breakfast portable," he said.
In 2003 the chain introduced a line of big sandwiches, including the Monster Thickburger. The 1,420-calorie sandwich is made up of two 1/3-pound slabs of beef, four strips of bacon, three slices of cheese and mayonnaise on a buttered bun.