Chili Cheese Thickburger Returns to the Menu For a Limited Time, Along With Chili Cheese Fries
Nov 14, 2006
ST. LOUIS, Mo. – November 13, 2006 – Burger lovers across America have spoken – via numerous e-mails and phone calls – and Hardee's has responded by bringing back a popular menu item just in time for winter – the Chili Cheese Thickburger ™ along with Chili Cheese Fries. Both items were part of Hardee's original Thickburger menu and, starting today, both will return, but only for a limited time.
"Ever since we took the Chili Cheese Thickburger off of our menu, people have been calling our guest response hotline and sending us e-mails via our Hardees.com Web site asking us to bring it back," said Brad Haley, Hardee's executive vice president of marketing. "There just seems to be something so decadent and satisfying about a great burger oozing with hot chili that calls to people, and this product delivers both in a big way. The Chili Cheese Thickburger combines our 1/3-lb., charbroiled Angus beef patty with a hearty, spicy Chili that is sure to keep you warm this winter. Just make sure you grab extra napkins."
The Chili Cheese Thickburger features a charbroiled 1/3-pound, 100 percent Angus beef patty topped with chili, diced yellow onions, mustard, American cheese, and pickles on a seeded bun. The new Thickburger will be sold at participating Hardee's restaurants for $3.49 by itself, or $5.78 for a medium combo meal, although prices may vary. Chili Cheese Fries feature Hardee's classic French fries topped with chili and shredded cheddar cheese and are served with a fork. Chili Cheese Fries can be ordered separately for $2.19 or can be ordered along with any combo meal for an additional charge.
Hardee's Food Systems, Inc. is a wholly owned subsidiary of CKE Restaurants, Inc. (NYSE: CKR) of Carpinteria, Calif. As of the first fiscal quarter ended May 22, 2006, CKE Restaurants, Inc., through its subsidiaries, had a total of 3,141 franchised or company-owned restaurants in 43 states and in 13 countries, including 1,062 Carl's Jr.® restaurants, 1,963 Hardee's restaurants and 100 La Salsa Fresh Mexican Grill® restaurants. For more information, or to find a Hardee's near you, go to www.ckr.com or www.hardees.com.