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Got Milkshakes?

Apr 11, 2005

Hardee's(R) New Hand-Scooped Ice Cream Shakes & Malts(TM) Are Perfect Complement to Chain's Thickburgers(TM)

ST. LOUIS, April 11 /PRNewswire/ -- The best place to go for a great burger is now also the best place to go for a great milkshake or malt. Hardee's restaurants is introducing new Hand-Scooped Ice Cream Shakes & Malts(TM), made with real ice cream, real milk, and blended to order.

"The quality and taste of our new ice cream milkshakes and malts are head and shoulders above anything being served by any major fast-food chain today," said Brad Haley, executive vice president of marketing for Hardee's. "In fact, most fast-food chains stopped making real milkshakes many years ago in favor of faster and cheaper shakes that are machine-made using a liquid shake mix -- and most of those can't even legally be referred to as ice cream."

"Now Hardee's has brought back the great taste of classic diner milkshakes and malts. Each shake is made with real ice cream that is hand-scooped and individually blended with milk and a choice of chocolate, strawberry, vanilla, or peach syrup, just the way they were made in the 'old days.' We'll even mix in real malted milk powder for those guests who want to go super retro and order a malt."

The suggested retail price for Hardee's Hand-Scooped Ice Cream Shakes & Malts is $2.49, although prices may vary at franchised locations. The milkshakes and malts are served in clear plastic 16-oz. cups with clear plastic domed lids filled with whipped topping. The chain plans to offer vanilla, chocolate and strawberry flavors, along with a fourth seasonal flavor, which is currently peach.

"One of our chief goals with the introduction of our line of Angus beef Thickburgers almost two years ago was to deliver the quality of sit-down restaurant burgers at a fast-food place," added Haley. "Now, we've done the same thing with our Hand-Scooped Ice Cream Shakes & Malts. Together with one of our Thickburgers, they make a perfect combination."

Hand-Scooped Ice Cream Shakes & Malts are available in most Hardee's restaurants starting today. The remainder of the chain's restaurants will complete the roll-out by mid-summer.

Hardee's Food Systems, Inc. is a wholly owned subsidiary of CKE Restaurants, Inc. (NYSE: CKR) of Carpinteria, Calif. As of the end of the third quarter on November 1, 2004, CKE Restaurants, Inc., through its subsidiaries, had a total of 3,183 franchised or company-owned restaurants in 44 states and in 13 countries, including 1,017 Carl's Jr.(R) restaurants, 2,047 Hardee's(R) restaurants and 101 La Salsa Fresh Mexican Grill(R) restaurants. For more information, or to find a Hardee's near you, go to www.ckr.com or www.hardees.com.

SOURCE Hardee's 04/11/2005
CONTACT: Jeff Mochal of Hardee's, +1-314-259-6277, jmochal@ckr.com
Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20050411/LAM075
AP Archive: http://photoarchive.ap.org
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Web site: http://www.hardees.com
http://www.ckr.com