Hardee's Adds A Little Spice to Its Menu With the New Jalapeno Thickburger
Aug 21, 2006
ST. LOUIS, Mo. – August 21, 2006 – Responding to the rapidly growing trend in America towards spicier cuisine, Hardee's® today is introducing the new Jalapeño Thickburger™ to its growing menu of quality burgers. The new Thickburger makes its debut at Hardee's restaurants following a successful run at sister chain Carl's Jr.® earlier this year.
"Just a few years ago, no one would have dared to introduce a fast-food menu item with this much heat, but as America has become more diversified, so have American's palates," said Brad Haley, Hardee's executive vice president of marketing. "But this burger isn't just about heat. A burger has to taste great to make it on our menu, and the Jalapeño Thickburger is one of our best yet. It's made with pepperjack cheese, a generous helping of jalapeños a creamy, yet zesty, Santa Fe sauce."
The decision to incorporate the new Jalapeño Thickburger into the Hardee's menu comes in response to the strong sales increases earlier in the year at Carl's Jr., due in large part to the introduction of the spicy burger.
The Jalapeño Thickburger features a charbroiled 1/3-pound, 100 percent Angus beef patty topped with jalapeño pepper slices, pepperjack cheese, lettuce, tomatoes, red onions and Santa Fe sauce on a seeded bun. The new Thickburger will be sold at participating Hardee's restaurants for $3.49 by itself, or $5.78 for a medium combo meal.
Hardee's Food Systems, Inc. is a wholly owned subsidiary of CKE Restaurants, Inc. (NYSE: CKR) of Carpinteria, Calif. As of the first fiscal quarter ended May 22, 2006, CKE Restaurants, Inc., through its subsidiaries, had a total of 3,141 franchised or company-owned restaurants in 43 states and in 13 countries, including 1,062 Carl's Jr.® restaurants, 1,963 Hardee's restaurants and 100 La Salsa Fresh Mexican Grill® restaurants. For more information, or to find a Hardee's near you, go to www.ckr.com or www.hardees.com.