Hardee's®

Hardee's Encourages Customers to Wrap it Up for the Holidays

Dec 20, 2010

Hardee’s expands on Chicken Tenders success with portable Hand-Breaded Chicken Tender Wrappers.   ST. LOUIS, Mo.  – December 20, 2010 – Much to the delight of multi-taskers, drive-thru masters and one-handed jugglers everywhere, Hardee’s® is making one of its new favorites portable. The new Hand-Breaded Chicken Tender™ Wrappers are perfect for those who crave a delicious Chicken Tenders meal but have no time to sit down when grabbing a quick bite. Neatly folded into a small flour tortilla, the new Wrappers are easy to handle, and no dipping is required since your choice of sauce is already added.   “People love our new Hand-Breaded Chicken Tenders and have been asking us to do more with them,” said Brad Haley, executive vice president of marketing for Hardee’s Food Systems. “The new Hand-Breaded Chicken Tender Wrappers were a logical next choice since they take that great taste our customers have come to crave and serve it up in more of a sandwich-like experience that’s perfect for a quick snack or meal.”    Hand-Breaded Chicken Tender Wrappers feature one Hand-Breaded Chicken Tender rolled in a 6” Flour Tortilla with shredded lettuce and shredded cheese plus a choice of Buttermilk Ranch, Honey Mustard, or Sweet Baby Ray’s® award-winning BBQ sauce. Hand Breaded Chicken Tender Wrappers are available at Hardee’s as a single entrée for $1.49, in a small combo for $3.49, or as a two-wrap combo for $4.99. Prices may vary by location.