Hardee's has the treats this October
Oct 26, 2010
Chain introduces new Caramel Crumb Biscuit just in time to celebrate
Halloween and the start of the holiday season
ST. LOUIS, Mo. – October 25, 2010 – For anyone with taste buds, the addition of caramel makes everything better: chocolate, ice cream, coffee, apples, and popcorn. Now Hardee’s® is bringing that gooey goodness to breakfast with its new Caramel Crumb Biscuit, the sweetest new addition to chain’s popular breakfast menu.
“Our fruit-and-icing topped biscuits have been big hits with our customers for many years now but the new Caramel Crumb Biscuit just might prove to be our most popular sweet-treat ever,” said Brad Haley, executive vice president of marketing for Hardee’s Food Systems, Inc. “I’ve tried to only have a bite or two of one on several occasions but haven’t been able to stop eating them. We take one of our Made From Scratch™ buttermilk biscuits, pour caramel sauce over the top, drizzle white icing over that, and sprinkle the whole thing with a crumb topping. So, Hardee’s now has a great way to treat yourself at breakfast this Halloween and throughout the entire holiday season.”
The Caramel Crumb Biscuit starts with a famous Made from Scratch™ biscuit, which is then covered in caramel sauce, drizzled with icing, and finished off with a sweet crumbly topping. It’s available at participating Hardee’s restaurants in packages of one, two or six for $.99, $1.69 or $3.99, respectively. Prices may vary.
Hardee’s is celebrating 50 years in the quick-service industry. Hardee’s Food Systems is a wholly owned subsidiary of CKE Restaurants, Inc. As of the end of the second quarter of fiscal 2011, CKE Restaurants, Inc. of Carpinteria, Calif. As of the end of its first quarter of fiscal 2011, CKE Restaurants, though its subsidiaries, had a total of 3,149 franchised, licensed or company-operated restaurants in 42 states and in 18 countries, including 1,239 Carl’s Jr.® restaurants and 1,898 Hardee’s® restaurants. For more information, or to find a Hardee’s near you, go to www.hardees.com. Hardee’s social media sites include www.facebook.com/hardees, www.twitter.com/hardees and www.youtube.com/hardees.