Hardee's®

Hardee's Heats Things Up With New Spicy BBQ Thickburger With Texas Toothpicks

Jun 13, 2005

Spicy Paris Hilton Ad Will Debut in Hardee's Markets June 27

ST. LOUIS, Mo. – June 13, 2005 – Hardee's, widely known for bringing sit-down restaurant quality burgers to fast-food customers, introduces yet another example today with the launch of The Spicy BBQ Thickburger, topped with Tabasco-spiked BBQ sauce and Texas Toothpicks. Texas Toothpicks are spicy batter-fried slivers of onions and jalapeñs. They add heat and a nice crunch to The Spicy BBQ Thickburger, and will also be offered as a side item on their own.

Hardee's Spicy BBQ Thickburger will be advertised with a spicy TV commercial starring celebrity-socialite Paris Hilton. The commercial, featuring Paris washing a Bentley in a swimsuit, will begin airing in Hardee's markets the week of June 27 – and, just like the latest Thickburger, it's "hot."