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Hardee's Introduces New Blueberry Biscuit to Satisfy Early Morning Sweet Tooth of Any Guest

Jul 16, 2007

ST. LOUIS, Mo. – July 16, 2007 – Hardee's® signature Made From Scratch Biscuits are about to get a whole lot sweeter, thanks to a new decadent breakfast product sure to please that early morning sweet tooth – the new Blueberry Biscuits. Blueberry Biscuits are made by taking a freshly-baked Made From Scratch buttermilk Biscuit, filling it with warm blueberry topping, and then drizzling it with sweet vanilla icing.

"Made-From-Scratch Biscuits from Hardee's really began the quality trend on fast-food breakfast menus way back in the late 1970's," said Brad Haley, Hardee's executive vice president of marketing. "So, the only way to top them was to, literally, top them … with blueberries in blueberry syrup and white icing."

The new Blueberry Biscuit will be sold at participating Hardee's restaurants in packages of one, two or six for $.99, $1.59 or $3.59, respectively. Prices may vary.

Hardee's Food Systems, Inc. is a wholly owned subsidiary of CKE Restaurants, Inc. (NYSE: CKR) of Carpinteria, Calif. As of the first fiscal quarter ended May 21, 2007, CKE Restaurants, Inc., through its subsidiaries, had a total of 3,022 franchised or company-operated restaurants in 43 states and in 13 countries, including 1,101 Carl's Jr.® restaurants, 1,905 Hardee's restaurants. For more information, or to find a Hardee's near you, go to www.ckr.com or www.hardees.com.

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