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Hardee's Launches New Orange Cream Hand-Scooped Ice Cream Shakes And Malts

Jul 16, 2007

ST. LOUIS, Mo. – July 16, 2007 – Today, Hardee's® introduces Orange Cream – the newest Hand-Scooped Ice Cream Shake & Malt™ variety to make the jump from soda shop to fast-food restaurant. The nostalgic blend of creamy vanilla ice cream and orange syrup conjures up memories of hot summer days when ice cream trucks carrying various frozen treats were the most common way to cool down when school was out. The limited-time offering is new to the lineup, but an old favorite at the same time.

"Our new Orange Cream Hand-Scooped Ice Cream Shakes are delicious, and arrive just in time for the hot summer months," said Brad Haley, executive vice president of marketing for Hardee's. "Something about the sweet, citrus flavor of oranges combined with the creaminess of real hand-scooped vanilla ice cream makes this a refreshing yet decadent beverage, snack or dessert choice to combat rising temperatures."

Orange Cream Hand-Scooped Ice Cream Shakes & Malts are made using hand-scooped vanilla ice cream, orange-flavored syrup and milk and are served in a clear cup with a domed lid and whipped topping. Orange Cream shakes are sold for $2.89 and will be available for a limited time. Regional prices may vary.

Hardee's Food Systems, Inc. is a wholly owned subsidiary of CKE Restaurants, Inc. (NYSE: CKR) of Carpinteria, Calif. As of the first fiscal quarter ended May 21, 2007, CKE Restaurants, Inc., through its subsidiaries, had a total of 3,022 franchised or company-operated restaurants in 43 states and in 13 countries, including 1,101 Carl's Jr.® restaurants, 1,905 Hardee's restaurants. For more information, or to find a Hardee's near you, go to www.ckr.com or www.hardees.com.

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