Hardee's New Loaded Biscuit 'N' Gravy Ups the Ante on a Breakfast Favorite
Apr 19, 2010
Limited-time menu item transforms a classic breakfast side dish into a hearty meal
ST. LOUIS – April 19, 2010 – It’s simple math: Two is always greater than one. So how do we make a classic like Hardee’s® Biscuit ‘N’ Gravy even better? Double it up. The new Loaded Biscuit ‘N’ Gravy starts with a classic Hardee’s Made From Scratch™ buttermilk biscuit, which is split with a folded egg and a sausage patty topping each half and the whole thing covered with Hardee’s famous sausage gravy. That’s down-home.
“After making buttermilk biscuits from scratch for over a quarter of a century, no other fast-food restaurant chain knows biscuits – or sausage gravy – like Hardee’s does,” said Brad Haley, executive vice president of marketing for Hardee’s Food Systems, Inc. “In fact, our Biscuit ‘N’ Gravy has been one of our best-selling breakfast items for such a long time that we wanted to see if we could give people even more of a good thing by loading it up with eggs and sausage to make it more of a full breakfast. Breakfast lovers looking to fill up on flavor won’t be disappointed.”
The Loaded Biscuit ’N’ Gravy consists of two folded eggs and two sausage patties served open-faced on a freshly baked Made From Scratch™ buttermilk biscuit and covered with a generous serving of hot sausage gravy. It is available at participating Hardee’s restaurants for $2.99 or in a small combo for $4.69, including crispy Hash Rounds™ and a beverage. Prices may vary by location.
Celebrating 50 years in the quick-service industry, Hardee’s Food Systems is a wholly owned subsidiary of CKE Restaurants, Inc. (NYSE: CKR) of Carpinteria, Calif. As of the end of fiscal 2010, CKE Restaurants, Inc., through its subsidiaries, had a total of 3,141 franchised, licensed or company-operated restaurants in 42 states and in 14 countries, including 1,224 Carl's Jr. restaurants and 1,905 Hardee's restaurants. For more information, or to find a Hardee’s near you, go to www.ckr.com or www.hardees.com. Hardee’s social media sites include www.facebook.com/hardees, www.twitter.com/hardees and www.youtube.com/hardees.