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Hardee's Re-Introduces Blueberry Biscuits To Help Sweeten Up Those Cold Winter Mornings

Dec 21, 2009

Limited Time Item Features Made-From-Scratch Biscuit Covered In Warm Blueberry Topping With Drizzled Icing On Top

 

ST. LOUIS – December 21, 2009 – Baby, it’s getting cold outside; warm up this winter with Hardee’s® newest limited time offering – Blueberry Biscuits. A customer favorite, the Blueberry Biscuits are sure to please the early morning sweet tooth. Blueberry Biscuits are made by taking a freshly-baked Made from Scratch™ buttermilk Biscuit, covering it in a warm blueberry topping, and then drizzling it with icing. 

 

“Our famous Made from-Scratch Biscuits have been helping fast-food customers wake up with a hot and delicious breakfast for over a quarter of a century,” said Brad Haley, Hardee’s executive vice president of marketing. “But they’re not just great with eggs and bacon, they also make amazing sweet treats in the morning, so we’re pleased to be able to bring back the popular Blueberry Biscuits just in time for holidays.”

 

The Blueberry Biscuit will be sold at participating Hardee’s restaurants in packages of one, two or six for $.99, $1.59 or $3.59, respectively.  Prices may vary.

 

About Hardee’s

Celebrating more than 45 years in the quick-service industry, Hardee’s Food Systems is a wholly owned subsidiary of CKE Restaurants, Inc. (NYSE: CKR) of Carpinteria, Calif. As of the end of its fiscal 2010 third quarter, CKE Restaurants, Inc., through its subsidiaries, had a total of 3,147 franchised, licensed or company-operated restaurants in 42 states and in 14 countries, including 1,221 Carl's Jr. restaurants and 1,913 Hardee's restaurants. For more information, or to find a Hardee’s near you, go to www.ckr.com or www.hardees.com. Hardee’s social media sites include www.facebook.com/hardees, www.twitter.com/hardees and www.youtube.com/hardees. 

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