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It's Strawberry Season at Hardee's

Jun 18, 2008

New Strawberry Biscuit is a Great Way to Start the Day

ST. LOUIS, Mo. – June 17, 2008 – Summer just got a little sweeter with the addition of the new Strawberry Biscuits on Hardee's breakfast menu. The marriage of one of summer's most popular fruits with Hardee's signature Made from Scratch™ biscuits helps make the season that much more enjoyable.

"After our Blueberry Biscuits proved to be so popular with our customers last year, we began working on other fruit-filled biscuits to have ready for this summer and the Strawberry Biscuit was the runaway favorite," said Brad Haley, executive vice-president of marketing. "To this day, we have guests begging us to bring back the Blueberry Biscuits, but the new Strawberry Biscuit, with sliced strawberries in strawberry syrup ladled onto a Made from Scratch buttermilk biscuit and drizzled with icing, should satisfy their cravings. And, if they need even more of a strawberry fix, they can order one of our latest Hand-Scooped Ice Cream Shake™ flavors, the Strawberry Banana Smoothie, for lunch or dinner."

The Strawberry Biscuit is sold individually, or in 2- or 6-pack boxes for $0.99, $1.59 and $3.59, respectively. It can also be purchased in a small combo, featuring hash rounds and a small coffee, juice or drink for $2.59.

About Hardee's Food Systems, Inc.
Hardee's Food Systems, Inc. is a wholly owned subsidiary of CKE Restaurants, Inc. (NYSE: CKR) of Carpinteria, Calif. As of its fiscal 2008 fourth quarter ended Jan. 28, 2008, CKE Restaurants, Inc., through its subsidiaries, had a total of 3,067 franchised, licensed or company-operated restaurants in 42 states and in 13 countries, including 1,141 Carl's Jr. restaurants and 1,926 Hardee's restaurants. For more information, or to find a Hardee's near you, go to www.ckr.com or www.hardees.com.

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