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Loaded Breakfast Burrito is Back at Hardee's

Sep 22, 2006

ST. LOUIS, Mo. – September 22, 2006 – Hungry breakfast buyers beware – the Loaded Breakfast Burrito™ is back at Hardee's®! After its successful launch last year, the Loaded Breakfast Burrito returns today to the Hardee's breakfast menu, just in time to help heat up cooler fall and winter months.

"Hardee's has long been recognized as an industry leader at breakfast based largely on our Made From Scratch™ buttermilk biscuits first introduced way back in 1978," said Brad Haley, executive vice president of marketing for Hardee's. "However, when we introduced the great tasting Loaded Breakfast Burrito last year, it appealed to a whole new generation of fans, so it made sense to bring it back again this year. Its popularity also stems from its sheer size, since most fast-food breakfast burritos are small, skinny things that don't represent much of a meal. The Loaded Breakfast Burrito is a delicious, satisfyingly big burrito that truly is 'loaded' with eggs, ham, sausage, bacon, cheese, has rounds and salsa."

The Hardee's Loaded Breakfast Burrito offers a delicious blend of classic breakfast favorites. It's loaded with eggs, diced ham, crumbled bacon and sausage, and shredded cheddar cheese – all wrapped in a warm flour tortilla and served with a zesty salsa.

The Loaded Breakfast Burrito is available in all Hardee's restaurants starting today. Suggested retail price is $2.49 though actual prices may vary.

Hardee's Food Systems, Inc. is a wholly owned subsidiary of CKE Restaurants, Inc. (NYSE: CKR) of Carpinteria, Calif. As of the second fiscal quarter ended Aug. 14, 2006, CKE Restaurants, Inc., through its subsidiaries, had a total of 3,131 franchised or company-owned restaurants in 43 states and in 13 countries, including 1,072 Carl's Jr.® restaurants, 1,945 Hardee's restaurants and 98 La Salsa Fresh Mexican Grill® restaurants. For more information, or to find a Hardee's near you, go to www.ckr.com or www.hardees.com.