Hardee's®

Turkey For Breakfast At Hardee's?

Apr 25, 2007

Previously Neglected Bird Makes Its Debut on New Breakfast Club Sandwich

ST. LOUIS, Mo. – April 23, 2007 – Hardee's®, the fast-food breakfast innovation leader since its pioneering introduction of made from scratch buttermilk biscuits in the 1970's, has announced another fast-food first: turkey for breakfast. The new Breakfast Club Sandwich is piled high with slices of roasted turkey breast, bacon, shaved ham, American cheese and a folded egg, all served on grilled sourdough bread.

"We have had a great deal of success on our lunch/dinner menu by combining the great tastes of classic American sandwiches with the all-American burger, as we did with last year's Philly Cheesesteak Thickburger™, so we understandably wanted to give the same approach a try at breakfast," said Brad Haley, Hardee's executive vice president of marketing. "A Breakfast Club Sandwich seemed like a natural since most of the ingredients found on a traditional club sandwich, like ham, bacon and cheese, were already staples at breakfast.

"However, one of the main things that really makes a club sandwich taste like a club sandwich is the turkey, but turkey had never made its way onto fast-food breakfast menus before so were weren't sure that our customers would even accept it," Haley added. "Fortunately, the resulting sandwich tasted great and the consumer research results in our test market indicated that it was the turkey that was primarily responsible for the menu item's strong appeal. So, why not give turkey a chance to shine in the morning?"

The new Breakfast Club Sandwich will be sold at participating Hardee's restaurants for $2.59 or at $3.99 for a small combo including hash rounds and a drink. Prices may vary.

Hardee's Food Systems, Inc. is a wholly owned subsidiary of CKE Restaurants, Inc. (NYSE: CKR) of Carpinteria, Calif. As of the fourth fiscal quarter ended Jan. 29, 2007, CKE Restaurants, Inc., through its subsidiaries, had a total of 3,105 franchised or company-operated restaurants in 43 states and in 13 countries, including 1,087 Carl's Jr.® restaurants, 1,906 Hardee's restaurants and 96 La Salsa Fresh Mexican Grill® restaurants. For more information, or to find a Hardee's near you, go to www.ckr.com or www.hardees.com.