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Hardee's puts the "Hardee" back in breakfast

Feb 1, 2011

ST. LOUIS, Mo.  – January 31, 2011 – The breakfast options at most fast food restaurants are often little more than snack-sized, so Hardee’s® is stepping up to help America kick off the day with a “real” meal. Introducing the Hardee Breakfast Platter™, complete with eggs, two strips of bacon, Hash Rounds® Potatoes and a Made from Scratch Biscuit™ covered with sausage gravy. It’s a full country breakfast that will keep you warm during these cold winter mornings.


“Hardee’s has many breakfast classics on its menu, and people often mix-and-match them to get the best of everything,” said Brad Haley, executive vice president of marketing for Hardee’s Food Systems. “Well, now we’ve done that for them with the new Hardee Breakfast Platter. It’s got it all: eggs, bacon, potatoes, a buttermilk biscuit and sausage gravy. Normally, people would have to go to a sit-down restaurant or a breakfast diner to get a meal like that and would end up paying a lot more. Our new platter is, indeed, a ‘Hardee’ breakfast for people with hearty appetites on a budget”


The new Hardee Breakfast Platter is available at participating restaurants for only $2.49. Prices may vary by location.